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Project Goal

The objective was to study the racial, ethnic and gender population surrounding each store. This information supports a family of measures embracing such practices as: recruitment/selection, training and development, workforce planning and labor market statistics. By better understanding the community’s cultural diversity, the company could implement its diversity focus via employment, product, and marketing needs. And with this information, associates would be better prepared to serve customers.

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Business Problem Solved

When Luxottica Retail developed a company objective to focus on diversity, one of the steps was to give field management greater awareness of the diverse demographic population surrounding each store. Luxottica Retail created customized store demographic reports and presented them to field leaders with our Diversity partners: Global Lead. The reports brought to light special needs the stores should be aware of to better serve customers and maximize sales: from language challenges to product needs.

Technology Implemented

Besides using the full scope of the Business Analyst extension, Luxottica Retail utilizes its customer transaction database and its Human Resources’ records.

Development Team Biography

Roger Bernier is a GIS Specialist in the Business Analysis and Development Group. He was part of the original team that brought GIS to the Company while in the Real Estate department working on database development. He has been with the company for 20 years, and demonstrates his passion for diversity by volunteering time in the community, with the National Freedom Center, in the Company’s mentoring program, and as a fundraiser for the Gift of Sight Foundation.

Carol Spicer is the Associate Vice President of Human Resources. She has over twenty years of experience in Compensation, Benefits, Recruiting, Competency development and Succession Planning. She has been a strong diversity partner through facilitating field and department diversity workshops, building diversity plans, acting as a mentor, and completing statistical analysis to help stores better understand diversity opportunities. Carol has been with Luxottica Retail for 13 years.

Both are members of the Company’s Diversity Council.