2023 SAG Award Winners

Hibbett Sporting Goods Inc.

Project Goal

Introduced GIS to Hibbett Sports corporate. Manages ESRI account as well as creator of all enterprise geospatial analytics / content / spatial analysis tools.
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Business Problem Solved

Lead the creation and development of first internal predictive new store site selection modeling to help guide essential decision-making.

Technology Implemented

ArcGIS Pro / ArcGIS Online

Development Team Biography

Craig Harris serves as Director of Strategic Research & Retail Analytics for Hibbett Sports providing location, strategic, and customer analysis. Prior to Hibbett, Craig, with over 30 years retail real estate analytics experience, held site selection positions with AT&T, Lowe’s Home Improvement Warehouse; Sears Roebuck & Company; Hechinger Home Improvement Stores; and Thompson Associates. Craig holds a Master’s in Urban Planning, bachelor’s degree in Geography with a co-major in Urban Studies from Wayne State University in Detroit.