Project Goal
Introduced GIS to Hibbett Sports corporate. Manages ESRI account as well as creator of all enterprise geospatial analytics / content / spatial analysis tools.Business Problem Solved
Lead the creation and development of first internal predictive new store site selection modeling to help guide essential decision-making.
Technology Implemented
ArcGIS Pro / ArcGIS Online
Development Team Biography
Craig Harris serves as Director of Strategic Research & Retail Analytics for Hibbett Sports providing location, strategic, and customer analysis. Prior to Hibbett, Craig, with over 30 years retail real estate analytics experience, held site selection positions with AT&T, Lowe’s Home Improvement Warehouse; Sears Roebuck & Company; Hechinger Home Improvement Stores; and Thompson Associates. Craig holds a Master’s in Urban Planning, bachelor’s degree in Geography with a co-major in Urban Studies from Wayne State University in Detroit.