Project Goal
The City of Mesa is being recognized for its application of GIS technology across three major planning initiatives that are transforming how the City engages with data, decision-makers, and the public.Business Problem Solved
Like many jurisdictions, Mesa’s Planning Division faced challenges in communicating complex planning concepts to residents, stakeholders, and decision-makers using traditional tools such as 2D maps, static renderings, and written reports. These methods often failed to convey the scale, context, and potential impacts of proposed developments in a way that was easily understood, limiting meaningful public feedback and engagement.
To overcome this challenge, the City introduced interactive 3D visualizations and GIS dashboards that translated technical planning data into intuitive, immersive experiences. This approach resulted in more informed decision-making, greater transparency, and more meaningful public engagement.
Technology Implemented
Active Development Sites Map – Created to enhance transparency and communication regarding proposed development throughout the city, this interactive map was built using ArcGIS Pro and ArcGIS Experience Builder.
Transit-Oriented Development (TOD) Visualizations – ArcGIS Urban and ArcGIS City Engine were utilized to create 3-D models that illustrate and evaluate various TOD scenarios.
Immersive Stakeholder Engagement – In immersive 3-D experience was developed using SketchUp, ArcGIS Urban, ArcGIS City Engine, and Unreal Engine to create engaging, visually rich environments that enhance stakeholder understanding and participation in the planning process.
Development Team Biography
Ellen Endebrock, GIS Specialist
Brett Hanlon, Planner
Rachel Phillips, Assistant Planning Director
Jeff Robbins, Senior Economic Development Project Manager
Resilient Visions Collaboratory (RV CoLab) in the Media and Immersive eXperience (MIX) Center at Arizona State University (ASU)
Logan Simpson